This week Volume’s Key Accounts Team has been busy running a series of social media workshops! Our social media ‘bibles’ are hot off the printing press, having hosted our latest workshop just yesterday with more planned for the future.
So why are we telling you this? Most of us now accept that social media is rapidly changing the way we interact and communicate. Many of us want our businesses to be ‘social’ just like our personal lives. However, there’s still a gap between what businesses know about social media, what they want from it – and the practicalities of implementing it as a tangible and credible part of the marketing mix.
So what are the options to fill that gap? You can hire a specialist social agency to develop your social media strategy and implement it but in reality, precious budget isn’t that readily available for something still deemed intangible. This is where the social media workshop comes in.
Empower employees to act as the voice of the organisation? By this we’re not suggesting you offer everyone in your company the login to your Twitter account and ‘let loose’. Instead, utilising effective training enables employees to understand the social process and how they can take part.
We suggest training your workforce to be ‘social’ – and it doesn’t just involve ‘how to tweet’. Social is something to be implemented internally and externally. Internally involves opening up the channels of communication between teams and departments amongst other things. Once a business is social, internally, it makes it easier to be social towards customers, partners and other external stakeholders. You just need to select your key people to spread the social philosophy.
So how should you go about planning your social strategy?
1. Bring in the right expertise. Trust in the right social business consultant to understand your business and advise on internal social processes.
2. Pick key stakeholders who will represent your business internally and on external social profiles, then offer them the training they need to get going.
3. Using insights and lessons learned from the training, start working out the best way for your business to communicate socially.
4. Integration. Ensure the social elements of your business integrate into other areas, whether that’s integration with the marketing mix or integration into current company processes.
All of these stages require a starting point in training and expertise. This initial outlay will save you money over time through potential mistakes and ineffective processes. The only thing worse than no social profiles at all, are ones which are badly managed – this can end up being more detrimental to your brand.
We run a range of bespoke training courses to help you get going – either in the comfort of your office or in our own digital theatre. If you want more information please contact email@example.com