Festivals are a great way to enjoy live music and with many festivals popping up all over the UK, festival organisers are always looking to raise the bar in festival quality. Technological innovations have always played a part in improving the festival experience for example, the introduction of festival radio meant that people could listen to live music from different stages, as well as hearing all the backstage gossip. More recently, silent discos have proven to be massively popular at many UK festivals such as Brownstock, Vfestival and Creamfields. Part of the popularity has come from being able to listen to what you want, wherever you are. What if you could take this a step further by listening to live music being played on another stage via your mobile? This could help you decide whether you want to go and watch it live and also ensures you don’t miss a thing. Also, wouldn’t it be great if you could also check out what the line-up is and see which of your friends are also at the festival?
This got us thinking about how we could enhance the festival experience. The result was a state of the art mobile phone app, which will bring cutting-edge technology to the Caversham Festival, an annual community festival organised by Reading-based charity, Readipop.
Festival Enhancing Features
- You will be able to check the in-built festival guide to discover the band line up for each stage
- Plan your own entertainment itinerary
- See what food stalls have to offer and find out where on site they are
- See what/when workshops are happening
- Redeem special discount vouchers for money off purchases from stall holders
- Tell your friends about what you have been doing using Facebook and other social media integration
And the best bit
Most impressively, the mobile app will enable you to ‘Turn up the Volume!’. Through your smart phone, you can listen to any of the music being played on any of the stages with its radio-like live-streaming functionality. This means you could be with friends at the main stage and quickly check out what is happening on the floating stage. Of course all of the content will be recorded as it happens and instantly uploaded to the Caversham Festival website, where you will be able to listen and even watch your favourite bands, or the ones you missed, when you get home.
Go on, take a sneak peak!
Here’s a few snaps of how the app will look, we will let you know when it’s ready to download!
At Volume we’ve created other trend-setting mobile apps and so it is great to have been able to turn this expertise to charitable use. We specialise in delivering projects totally in-house from the creative concept, design, digital execution, software development, social media management and marketing strategies through to market analysis. This made us the ideal people to deliver this gift to Readipop, as creating a mobile app includes most of these processes.
Volume’s Chief Executive Chris Sykes is thrilled to be involved with the festival:
“We were impressed with the passion and hard work Readipop puts into the Caversham Festival and the local community. The least we could do was to try and help to enhance the festival experience, whilst utilising the very latest mobile technology. We’re all looking forward to the 8th of July. It promises to be a fantastic event.”
The Readipop Caverhsam festival is in its 14th year and is a way for the local residents of Caversham and wider Reading to celebrate the place we live. The festival will feature live music, an arts trail, fairground rides, children’s workshops, good food, over 40 stalls. Most of the content of the festival is made up from local bands, groups and clubs and showcases much of the work that Readipop helps to create throughout the year.
This year’s Caversham festival will certainly be something to look forward to with the added experience from the innovative Smartphone app, hopefully see you there on the 8th July!