The multi-device user experience
Users are more demanding and expect a high quality experience. We are now working in a constantly connected environment where people access the internet from a number of devices via desktop, tablet or smart phone. Many people own more than one internet connected device. In fact, Cisco predicts that by the end of 2012, the number of mobile-connected devices will exceed the number of people on earth.
The difficulty to overcome is that mobile users expect a web browsing experience on their phone that is comparable to a laptop or desktop PC. With multiple mobile O/S platforms to support, this leaves developers with a challenge – creating a website that will provide an engaging experience across each and every platform and browser. With so many constraints to think about, what is the best solution?
HTML5 techniques help bridge the gaps between desktop, tablet and mobile experiences however, many have been unsuccessful in their attempts.
The original HTML was invented over twenty years ago. It has gone through a number of updates, but it’s been more than a decade since the last one.
The web is accelerating – over time the internet has got better and now has a better degree of dependability. With modern browsers, we are now seeing more developer issues being solved. Updates to HTML standards and specifications bring a number of key benefits:
- Rich and dynamic creative content e.g. videos, graphics and audio can be added into a webpage more easily without the use of plug-ins
- The video experience is superior, as it is native to the browser
- Location can be tied into your web applications
- Load speed times can increase. In a world where every second counts, this has a positive effect for reducing page abandonment
- HTML5 runs across mobile devices including all smart phones and tablets giving a consistent experience for all, thus helping developers solve the multi-device challenge
Let’s see it in practice
We’ve recently launched a new digital interaction application for Zebra Technologies built using HTML5. In browsers that support HTML5, you really experience the difference from Flash-based solutions. The site uses HTML5 video which enables the video to be viewed across a number of devices, without having to use plug-ins (that relies on the user having plug-ins installed) leading to a better user experience. Take a look at the Zebra Virtual world for transport on your mobile, tablet or desktop now and let us know what you think!