Videos, blogs, podcasts, infographics, articles. Content is king, content is everywhere – and sometimes a little overwhelming from the sheer volume. This is why brands have to be clever and inspiring to cut through and reach their target market.
So how do you stand out from the crowd? Well it was announced recently that when a brand posts images on Facebook they are 7x more likely to appear in a fan’s home feed. Pinterest (yes we know, everyone’s talking about it) has now taken this to the next level -focusing predmoninantly on images.
Then we have the classic video – are videos still engaging, interesting and worth the budget? We say yes. 60 hours of videos are uploaded to YouTube every minute, an increase of 25% since May last year and 4 billion videos are streamed each day, also an increase of 25% in the last 8 months. YouTube is currently the 4th most visited site in the UK (after Facebook, Google UK and Google) according to Alexa. This shows the importance of video as a content type, and people’s affinity with it.
Professionally-produced video content can be pricey but that’s not always the case – a clever idea simply executed can sometimes be even more effective than a Hollywood production. No campaign demonstrates this more effectively than this recent video released by The OCD Foundation. The video is just one second long, so the user has to constantly click ‘play’ again and again to read all of the information displayed so briefly. This can be frustrating for the user, in the same way it’s frustrating for a sufferer of OCD to deal with the associated symptoms.
We believe in the power of video. According to Forrester Research, a minute of video is worth 1.8 million words. We’d like to invite you to see if this is true through this show reel.